I design, write & stop for every dog.

For the last 7 years, I’ve worked across UX, UI, Interaction, Content Design, and Design Systems.
My experience spans B2B, B2C, B2B2C, and enterprise products, across fintech, education, and enterprise technology.

At Uni Cards, I helped shape a fintech product from 0→1 to millions of customers. At ALLEN Digital, I worked on bringing an established offline education brand into the digital world. Most recently at SAP Labs, I’ve worked on complex enterprise products, including AI content systems for Joule AI, bringing together product, UX, content, interaction, and systems thinking.

Diversity is probably my strongest suit. I’m a literature graduate who found my way into design, taught myself the craft, and became someone who genuinely enjoys understanding technology and how it shapes the products we use. I bring that same curiosity to everything I work on, whether it’s language, systems, technology, or storytelling.

And outside of design, I’m a big-time cinephile, which probably explains why I’m always drawn to stories, people, and the little details that make an experience memorable.